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fashion brands are using food as sensory marketing people can relate to and to create shareable moments at brand events. That strategy was on full display at summer pop up in, where a beach club collaboration serving ice creams quickly flooded social feeds. From An Day campaign, staged as a picnic, with close ups of soft boiled eggs, toast and fruitcake styled alongside brooches, bags and shoes, to Spring 2025 campaign, which brought chef and fashion insiders together around a white tablecloth dinner.

This week, the best beauty looks kicked off the first week of 2026 with some major transformations. Irish pop star, for one, embraced a distinctly modern, super sexy take on the bowl cut, while Stranger got the fringe factor. Though each season brings debates about the efficacy of NYFW, the buyers that do come back year after year see value in the week. New York Fashion Week may feel quieter than in years past, but it remains a vital and culturally influential moment on the global fashion calendar, chief buying and group fashion ventures officer.

Golden Goose launched its own AI, the Assistant, in the US in late October. Being in London, I ca yet try, but explains how it's differentiated from other AI models. Most, if you ask them for shopping ade, they'll respond with a thesis. We want our assistant to be more like the person you love shopping with, you know, the sister, the best friend, or the great rep at the boutique, he If you ask them, Hey, looking for the outfit for the holiday party, they will find something based on your taste that looks great on you.

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Determining the scope of the role is also an important governance decision for the or the owner of the. You need to fully understand the stakes of social media communication, including the whole celebrity component. You are expected to know what will sell, how it will sell, and to be able to work effectively with the commercial, marketing and image teams, to have a vision for scenography, for retail, for customer experience. You also have to handle the relationships with a and executive committee founder, a talent agency representing designers including.

When a new creative director takes the reins of a luxury fashion house, attention naturally focuses on the runway debut. But for brands seeking a significant turnaround, there's a long way to go before the clothes reach the shop floor. It's no surprise, and are racing against each other to release new shopping focused features for their AI to prep for when these agents do arrive. This week, became the latest to announce an integrated checkout within its AI Mode, following moves from Perplexity and in late 2025.

That originality, however, often comes through in the creator themselves, and the knowledge, credibility and relatability that they have built over time. As menswear audiences evolve and mature, the creators that thrive will be the ones who take content that is sereable and accessible without being patronising. One of most watched videos was simply about how he ties his tie in a four in hand knot, in case you were wondering. It feels, but at the end of the day, almost people watched it, he So what do I know?